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Analysis

Two ways to put granularity to work for measuring market share on AMZ

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Analysis

Two ways to put granularity to work for measuring market share on AMZ

Get your copy
[x] mins read
Omnichannel/E-commerce
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Tech and Durables E-commerce Strategy

In AMZ’s 2023 investor report, it was revealed that the company generated $514 billion in global sales in 2022, cementing its dominance in the US market. This emphasizes the importance of measuring the entire category for brands to understand market dynamics. While AMZ provides brands with their sales data, competitor insights are lacking, necessitating alternative approaches for comprehensive market analysis.

What this guide contains

Brands can’t take a typical market share measurement approach with AMZ because it operates differently. In this guide we’ll look at two ways granularity can, and must, be applied to AMZ measurement to get a reliable category-wide 
sales estimate.

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