Average Basket Amount for the Launch of Sales
This year, for the first week of sales, the average online basket is €71.20 – compared to €70.10 last year. An increase of 1.6%, compared to 2% in 2023.
The start of the sales is therefore more modest this year.
If we break it down by gender, men spent more online than women for the launch of sales this year:
🚹 The average male spending is €76.50
🚺 The average female spending is below, with €66.60 spent
In terms of generation:
👴🏻 Generation B [-1959] spent €56.60 online
👨🏻 Generation X [1960-1979] spent €70 online
👱🏻♂️ Generation Y [1980-1994] spent €73.60 online
🧑🏼🦱 Generation Z [1995-] spent €69.50 online
🦊 Discover your average spending per generation
Average Spending per Category
Still in the first week of sales, the average spending per category varies across categories.
Unsurprisingly, the “Computers & Electronics” category generates the highest average spending – €118. The average spending is €74 for the “Home & Kitchen” category, €64 for the “Grocery” category, and it drops below €60 for the “Clothing,” “Shoes & Accessories,” and “Sports & Outdoor” categories.
Top Fashion Brands by Value
Focus on the fashion category: Zara, Sézane, and Uniqlo are the top-selling brands in value in these first days of sales.
Among the top 10 best-selling brands, fast fashion stands out – with the presence of Zara, H&M, Asos, Shein, and Mango.
It is noteworthy that Kiabi has risen to the 5th position, and Petit Bateau is in the 10th place.
🦊 Discover the top-selling brands by value in your market
Key takeaways
- The start of the winter sales is more cautious than last year.
- The average basket for the first week amounts to €71.10.
- Men spent more than women in the first days of sales.
- Among the best-selling clothing brands, fast fashion has secured a prominent place.
