Many turbulences occurred in 2025 and Do-It-Yourself markets are not out of the trend. Impacts of US Tariffs policies are increasing geopolitical uncertainty and limitating investment capacities of consumers in their Home & Living projects. Nevertherless, NielsenIQ Global Strategic Insights experts raise trends and opportunities still at work for Gardening and Tooling players. They share in the report below the Full View of risks & potentials on the DIY market.
Sneak preview of what you’ll get :
GenZ
More people are performing DIY as compared to 2022, with newer generations and a greater variety of merchants becoming ever more important to the industry.
Online
E-commerce is the channel in growth within Home & Living. Classical digital retail accounts for a greater % of Home Improvement now than compared to the pandemic, and consumers are willing to spend significantly more online than in-store.
New way of purchasing
Digital Marketplaces and re-commerce are growing areas within DIY and are likely to grow further. Digital Marketplaces are already more important to DIY than to e-commerce as a whole
Chinese brands
The growth of Chinese brands in Robot Lawnmowers alone has been enough to drive the entire Smart Connect products sector into growth. As the expansion continues, could Power Tools be next?
