Prime Day & the Power of Precision: Lessons from Canada’s Digital Shelf
In today’s eCommerce landscape, success isn’t just about being online—it’s about being optimized. As Canadian retailers and brands navigate the digital shelf, Prime Day 2025 offered a masterclass in what it takes to win.
Visibility Drives Value
Nestlé’s performance during Prime Day wasn’t accidental—it was engineered. By investing early in media and activating a wide range of sponsored keywords, Nestlé secured top placements across organic and paid search. The result? A 93% uplift in sales value and 91% increase in volume for key SKUs.
But visibility isn’t just about ads. It’s about content. Nestlé’s product pages outperformed competitors on title quality, image count, and enhanced descriptions—elements that directly influence discoverability and conversion.
Availability Is Non-Negotiable
Out-of-stock rates can quietly erode market share. Nestlé maintained near-perfect availability during Prime Day, while other competitors top-selling SKU saw national OOS rates. In a high-traffic moment, that gap translated into lost sales and missed opportunities.
Price Matters—But So Does Timing
Strategic price drops ahead of Prime Day help to attract deal-seeking shoppers. The timing of promotions, paired with strong content and availability, creates a flywheel effect that leads to boosted visibility and conversion.
Retailer Collaboration Starts with Data
Brands that understand their digital shelf performance—down to the SKU level—are better equipped to collaborate with retailers. From assortment gaps to pricing dynamics, the ability to diagnose and act on granular insights is becoming a competitive advantage.
