Consumers value the On Premise as a place to connect with friends and family, It offers an experience that simply can’t be recreated at home.
Mitch Stefani, CGA by NIQ’s Director – On Premise said:
“The On Premise continues to stand out as a unique and irreplaceable setting where people come together to connect, celebrate, and unwind. In a time when value matters more than ever, consumers are seeking not just affordability, but memorable, high-quality experiences they can count on -whether planned or spontaneous…”
So, how can your brand build stronger connections with consumers and unlock new growth opportunities?
Unlocking Potential: Driving Footfall in Canada’s On Premise, explores what’s really motivating consumers in 2025 – and how to turn those insights into action.
In the report, you’ll discover:
- What’s motivating consumers to keep prioritizing On Premise visits
- How evolving occasion types are reshaping footfall
- The key influences on purchasing behavior – before and during the visit
Ready to learn more about what drives consumers in-venue?
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