At Christmas, shoppers fill their baskets with special meals, gifts, drinks and treats. Retail media is helping brands shine the brightest by connecting with the consumer at the final point of purchase. In a season where every decision counts, retail media is the star on the tree for driving growth.
Here are some key takeaways.
Why Retail Media Matters This Festive Season
In the competitive landscape, where shoppers are looking closer at what they buy, how do brands ensure their products make it into those Christmas baskets?
Retail media is the answer.
- +6.3% uplift for FMCG and +5.1% for T&D when retail media is activated effectively.
- Combining multiple touchpoints drives 5.5x more sales impact than standalone activations.
- Activations with available products deliver 3x ROI compared to passive communications.
The Power of Presence
At a time when shoppers want more guidance and inspiration, retail media offers brands a way to be front-of-mind at the shelf. And its magic doesn’t stop in-store – retail media creates a halo effect across other retailers and offline channels, amplifying campaigns beyond the aisle.
Unwrap the Opportunity
Christmas is a season of indulgence and discovery. By investing in retail media at Christmas, brands can:
- Win at the final point of purchase when baskets are brimming.
- Deliver personalized, festive experiences that resonate with shoppers.
- Maximize ROI during the most competitive quarter of the year.
Unlock essential insights
Understand the latest consumer trends, views, and opportunities to win and drive growth across your channels.
