About the report
Eid festive season (Ramadan and Eid al-Fitr) is a big moment for the fast-moving consumer goods (FMCG) industry in Indonesia. Since most Indonesians are Muslim (about 87%), people spend more during this time, especially on food and drinks for breaking the fast (iftar) and early morning meals (sahur). They also buy more food and personal care products to get ready for Eid celebrations. During this period, many workers receive festive bonuses, which give them extra money to spend. To attract shoppers, brands and stores offer big discounts and special promotions. All of this helps boost sales and makes Eid Festive season a key period for FMCG growth in Indonesia.
This report highlights key insights, trends, and strategies to help FMCG brands and retailers plan ahead and succeed in the upcoming 2026 festive period.
Download the report
Download the report to uncover key insights:
- 2025 Festive Performance
- Channel Dynamics– which distribution channels gained traction and why
- Brand and Category Dynamics – impact of promotions, which categories gained penetration and why
- Winning Festive Categories – what’s driving their growth
- Strategic Outlook for 2026 Festive season
