NIQ Football Audiences
Football season is here — and so is the biggest advertising opportunity of the year.
NIQ offers 70+ purchase-verified audience segments designed specifically for brands activating around football. From tailgaters stocking up on wings and beer to fans betting on their favorite teams, our audiences go beyond stated interest — they’re built on what consumers actually buy.
All audiences are deterministic, purchase-based, and privacy-safe — ready to activate across programmatic, social, and CTV today.
Syndicated Audiences
Pre-built, always-on football segments from NIQ are ready to activate immediately.
- Fan and Engagement Audiences
- Wagering Audiences
- Attendance and Events
- Beer, Seltzer & Spirits
- Game Day Food
- Streaming & Viewing
- Food Delivery
- Grocery (Broad)
Availability:
NIQ’s Purchase-based football audiences, built from real consumer transactions, are ready to activate across programmatic, social, and CTV through the following platforms.
- The Trade Desk
- LiveRamp
Unlimited Custom Audiences
Advertisers can combine football segments with additional purchase-based signals for even greater targeting precision.
Combinations of attributes can be tailored to your specific brand, category, or campaign objectives — from ID-based targeting to precision area targeting, or a combination of both.
The possibilities are virtually unlimited across our full taxonomy of CPG, retail, digital purchase, and geo-based insights.
Location-Based Targeting
Our custom audiences can be layered with location-based targeting to reach football fans based on their proximity to specific stores or store types. This drives in-store conversion by reaching consumers near the point of purchase.
Wholesale Clubs
Costco, Sam’s Club, BJ’s Wholesale Club
Convenience Stores
7-Eleven and other national chains
Mass Merchandisers
Target, Walmart Supercenter
Liquor Retail
Total Wine & More
Sporting Goods
Academy Sports + Outdoors, Dick’s Sporting Goods
Example: Football Fans + Domestic Beer Shoppers + Total Wine Proximity — reaches football fans who buy beer and are near a Total Wine location, driving in-store purchase at the moment of intent.
Location targeting is not limited to the retailers listed above. We can build proximity audiences around any store type or specific retailer in the TDLinx universe.
Ready to reach football fans where it matters?
Contact your NIQ representative to activate these audiences.
