NIQ TDLinx Audiences
Activate Campaigns Around the Retail Environments That Matter Most
The path to purchase is heavily influenced by where consumers shop. NIQ’s TDLinx Audiences enable marketers to reach consumers based on proximity to specific retailers and retail channels, bringing greater precision to shopper marketing and retail-focused media activation.
Built from NIQ’s trusted retail location intelligence, TDLinx Audiences help brands identify and reach consumers near verified retail locations across major national, regional, and specialty retailers. The result is more relevant shopper marketing, stronger retailer partnerships, and more efficient media investments.
Why Marketers Use TDLinx Audiences
Reach Relevant Shoppers
Activate audiences near specific retailers, store banners, and retail channels that align with your target consumer.
Support Retailer Partnerships
Enhance retailer-specific campaigns, co-op marketing programs, and shopper marketing initiatives.
Win Against Competitors
Conquest shoppers near competitive retailers or suppress audiences around competitor locations.
Drive Channel-Specific Growth
Focus media investments at the channel level to find the right balance of precision and scale.
Improve Media Efficiency
Focus advertising investment around retail environments most likely to influence purchase behavior.
Powered by NIQ’s Trusted Retail Location Intelligence
Unlike generic location-based audiences, NIQ TDLinx Audiences are built from NIQ’s industry-leading retail location data, providing marketers access to verified retailer, banner, and channel-level targeting aligned to real-world retail environments.
Syndicated TDLinx Audiences
Beginning in September 2026, more than 270 NIQ TDLinx Audiences across more than a dozen retail channels will be available exclusively through The Trade Desk, with additional activation platforms planned shortly thereafter.
Channel-level TDLinx segments
- Grocery
- Convenience
- Mass & Club
- Drug
- Liquor
- Pet Specialty
- Apparel
- Home Improvement
- Sporting Goods
- Electronics
- Beauty & Personal Care
- Department Stores
Retailer-level TDLinx segments
- Kroger
- Albertsons
- Publix
- H-E-B
- Walmart
- Target
- Costco
- Sam’s Club
- 7-Eleven
- Circle K
- CVS
- Walgreens
- Dick’s Sporting Goods
- Home Depot
- Lowe’s
- PetSmart
- Petco
- Ulta Beauty
- Best Buy
Examples of NIQ by TDLinx Audiences
All TDLinx Audiences are derived from NIQ’s verified retail location intelligence and can be found within the NIQ by TDLinx taxonomy on The Trade Desk.
- Sporting Goods Stores > Dick’s Sporting Goods: Consumers identified through proximity to verified Dick’s Sporting Goods locations.
- Convenience Stores > 7-Eleven: Consumers identified through proximity to verified 7-Eleven locations. Ideal for beverage, snack, and impulse-purchase brands.
- Mass Merchandisers > Costco: Consumers identified through proximity to verified Costco Wholesale locations. Ideal for reaching value-oriented, bulk-buying shoppers.
- Pet Specialty Stores: Consumers identified through proximity to verified PetSmart and Petco locations. Built for pet care and pet product brands.
- Home Improvement Stores: Consumers identified through proximity to verified Home Depot and Lowe’s locations. Ideal for home improvement and DIY brands.
- Drug Stores > Walgreens: Consumers identified through proximity to verified Walgreens locations. Ideal for health, wellness, personal care, and OTC pharmaceutical brands.
Better Together: Combining TDLinx segments with other targeting parameters
Combining TDLinx Audiences with additional consumer attributes and shopping insights enables even more precise and effective local activation strategies.
- TD Linx + GeoPurchase Audiences: While TDLinx Audiences identify consumers near specific retailers and retail channels, NIQ’s GeoPurchase Audiences identify local markets where category demand is strongest or competitive vulnerabilities exist. Together, they help advertisers determine where demand exists and where to focus activation within those markets.
- TDLinx + Psychographic Attributes: Insights from MRI-Simmons help advertisers target audiences based on attributes and psychographics such as “I tend to make impulse purchases” or “I like to try new products”. When combined with TDLinx audiences, they help advertisers reach consumers in the right mindset to expand or defend market share.
- TDLinx + BuyerPropensity Audiences: NIQ has a full portfolio of audiences based on real online and offline purchase data, revealing who has purchased products at the brand and category level across a wide variety of categories. When combined with TDLinx audiences, BuyerPropensity Audiences ensure marketers reach brand and category buyers within right proximity to retail partners.
Learn More About NIQ TDLinx Audiences
For more information about NIQ’s local targeting solutions, please contact your NIQ representative.
