Retail Ecosystem Mapping: How TDLinx Reveals Hidden Store Connections
You’ve walked through them a hundred times—airports with bars tucked beside bookstores, hotels with restaurants that feel like standalone venues, grocery stores with gas kiosks and liquor aisles. But what if those weren’t just co-located businesses? What if they were part of a larger, interconnected retail ecosystem—and you had the power to map how they work together?
For years, brands have operated with a fragmented view of the retail landscape. They’ve made decisions based on siloed data, missing the subtle but powerful relationships between venues. And in doing so, they’ve left opportunity on the table—opportunity to coordinate launches, optimize distribution, and activate campaigns with precision.
That’s where TDLinx comes in.
“Airports aren’t just transit hubs—they’re thriving retail ecosystems, and TDLinx now gives you the power to unlock their full potential. With the new Relationship Table, brands can map every connection inside airport venues—from anchor restaurants to tucked-away bars—and coordinate campaigns that capture travelers at every touchpoint. This means smarter beverage launches, seamless brand messaging, and maximum exposure in one of the most influential retail environments. In a world where every square foot counts, airports are no longer just gateways. They are becoming true growth engines.”
Patti Marshman-Goldblatt | VP, TDLinx
Seeing the Whole Picture, Not Just the Pieces
TDLinx by NIQ is the global standard in location intelligence. It doesn’t just tell you where products are sold—it tells you how retail locations operate, connect, and influence each other. With its universally accepted coding structure and daily updates, TDLinx gives sales leaders and category managers the clarity they need to make smarter, faster decisions.
But in today’s market, clarity isn’t enough. You need connectivity.
Mapping Multi-Format Retail Relationships with the Relationship Table
The TDLinx Relationship Table is a first-of-its-kind capability that maps multi-format retail relationships with unprecedented precision. It reveals how venues are linked—whether it’s a bar inside an airport terminal or a drugstore embedded in a grocery chain—and helps you understand how to activate those relationships strategically.
Imagine planning a beverage launch across airport venues. With the Relationship Table, you can identify anchor restaurants, map connected bars, and coordinate promotions across all touchpoints. The result? Maximum traveler exposure, consistent brand messaging, and smarter execution.
And if You’re in the Beverage Alcohol Space, There’s More.
TDLinx now includes a Low Proof Feature that tracks ABV thresholds by state, channel, and store—giving you the compliance clarity and distribution precision you need to lead in the fast-growing RTD and low-proof categories. Whether you’re tracking beverage alcohol distribution or mapping multi-format retail networks, TDLinx delivers the precision and consistency needed for confident decision-making.
Want to know more about TDLInx & BevAl – BevAl TDLinx Article
Brief overview of BevAl TDLinx Article
Why It Matters Now
Retail formats are evolving fast. On-premise becomes off-premise. Restaurants become liquor stores. And in this shifting landscape, knowing how locations relate to each other isn’t a nice-to-have—it’s a competitive edge.
The Relationship Table helps you:
- Illuminate multi-format relationships
- Accelerate cross-functional decision-making
- Strengthen vendor collaboration
- Optimize site selection and placement strategies
And when paired with Spectra buyer insights, you don’t just know where to go—you know who you’re reaching and how to speak to them.
Cloud-Based Sharing That Keeps You Moving
Data is only powerful when it’s accessible. That’s why TDLinx now integrates with Snowflake, giving teams secure, scalable access to location data. Whether you’re in sales, analytics, or strategy, you can ingest TDLinx data effortlessly, align with syndicated hierarchies, and reduce the burden on your data science teams.
From Retail Ecosystem Mapping to Strategic Action
TDLinx isn’t about simply mapping—its capabilities accelerate momentum.
- Operational Excellence: Improve demand planning, coordinate promotions, and streamline supply chains.
- Strategic Growth: Maximize brand presence in high-value formats and uncover new partnership opportunities.
Competitive Intelligence: Track competitor activity, understand vendor relationships, and stay ahead of market shifts.
The Future of Retail Intelligence Starts Here
NIQ continues to invest in expanding TDLinx—from enhanced alcohol compliance mapping to deeper cloud integration. These innovations are designed to simplify complexity and unlock growth in a retail world that’s anything but static.
Ready to See What You’ve Been Missing?
TDLinx is more than tracking store locations—it’s about retail ecosystem mapping that drives smarter decisions. From airport dining to hotel entertainment to grocery services, it delivers the clarity and connectivity needed to drive smarter decisions.
TDLinx: Store Performance Insights at the Local Level
A dynamic catalog of retail and on-premise location data that delivers a current view of the retail landscape – helping elevate store performance and market execution.
