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Commentary , Report

The Full View: Prestige Beauty Retail Coverage

State of Beauty 2025: Unlocking Growth in a Transforming Industry 

Commentary , Report
The Full View: Prestige Beauty Retail Coverage

State of Beauty 2025: Unlocking Growth in a Transforming Industry 



Cover image 1 for The Full View: Prestige Beauty Retail Coverage

Austria’s 1st Prestige Beauty Omni Retail Coverage

The largest prestige beauty measurement – online and in-store, in one trusted view.

Insights / Consumer Packaged Goods/ Prestige Beauty Retail Coverage Austria

Industries

Your growth story starts here…

Imagine one single, reliable source of truth – turning data into actionable insights and empowering smarter decisions in the world of Beauty.

One Source. In-Store & Online. Faster Moves.

Whether you’re a brand leader, retailer, or beauty enthusiast, get ready to discover the forces driving transformation and the opportunities waiting to be unlocked.

The future of beauty is here and it’s more exciting than you imagined

Introduction 

The Full View™ of Austria’s Prestige Beauty Market

The Prestige Beauty Omni Retail Coverage in Austria provides consistent, transparent and unified in-store and online POS data for retailers and manufacturers, delivering the industry’s most detailed attribution across value, volume, price and distribution. Built on EAN-level POS data from Douglas, Marionnaud, and Müller—including their online shops with separate retailer splits—the coverage spans all major prestige categories: Fragrance, Make‑up, Face Care, Body Care, Hair Care, and Sun Care. The data is supported by monthly reporting and three years of historical back insights.

The only Omni Retail View of Austria’s Prestige Beauty Market

Syndicated coverage of Douglas, Marionnaud and Müller with integrated online shops and retailer-level splits.

Manage total prestige performance by retailer and channel.

Unmatched granularity


Granularity down to GTIN/EAN-level detail with 3 years of historical back data.

Enables precise trend, launch, price and assortment tracking.

One consistent, trusted market truth


Single, standardized source across all major prestige categories.

Eliminates fragmented and inconsistent reporting.

Beyond retailer E-Commerce


Combine POS data with NIQ Digital Purchases to extend visibility across the wider online beauty landscape.

Expands online visibility beyond collaborating retailers.

Pricing

We offer a variety of tailor-made solutions designed perfectly around your needs, including ongoing subscription-based databases and custom reporting options such as a Discover set-up, which is available for a one-time set-up fee.

A variety of tailor-made solutions designed perfectly around your needs

Ongoing subscription-based Database

Custom reporting
(Discover set-up) available for a set-up fee


Meet the team 

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Sabine Reihs 
Account Director
Sales

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Chiara Picchetti 
Account Director
Sales

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Elisabeth Varvier 
Client Business Partner
Sales


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One Source.

Total Clarity.

Faster Moves.

Your growth story starts here

Whether you’re a brand leader, retailer or beauty enthusiast, get ready to discover the forces driving transformation and the opportunities waiting to be unlocked. The future of beauty is here and it’s more exciting than you imagined.