The Full View: Sweden Pet Industry
The most comprehensive measurement of Pet Industry by adding Specialists operators both online and in-store, in one unified view.
Expanding visibility into Sweden’s pet market
The Swedish pet market spans multiple retail formats, with sales distributed across grocery, service trade, pharmacies – and now the key pet specialists operators: Gaston, VetZoo, Arkenzoo, Zooplus, Granngården, Zoo, Dogman and Tinybuddy.se. Gaining a complete and consistent view across these channels requires broad high-quality measurement.
The NIQ Sweden Pet measurement delivers a step‑change in visibility, bringing previously hidden sales into focus and enabling informed, confident decision‑making across the full pet ecosystem.
Launching September 2026, this new index significantly expands NIQ’s pet coverage in Sweden, providing manufacturers and retailers with a more complete view of category performance across channels.
Introduction
The Full View of Sweden’s Pet Market
The Sweden Pet measurement brings together grocery, pet specialists, pharmacies and service trade to deliver unprecedented visibility across the total pet industry.
The most complete Pet Market view
Doubling coverage with leading Pet Specialists, delivering close to full market visibility across Sweden’s pet industry.
Unmatched granularity
Detailed insight across categories, segments and price tiers – enabling clear trend tracking and opportunity identification.
One trusted source of truth
Consistent, standardized measurement across channels, reducing fragmentation and increasing confidence in decision-making.
Beyond traditional retail
Captures growth in specialist and online channels not fully visible in traditional pet market reporting.
Your growth story starts here
Whether you’re a brand leader, retailer, or pet enthusiast, get ready to discover the opportunities waiting to be unlocked. The pet industry is evolving rapidly, driven by shifting consumer behaviors and new growth opportunities.
