Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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						K-Beauty’s Viral Rise in the U.S. Market
						Hospitality Market Monitor | October
						Germany On Premise Consumer Pulse Report: August 2025
						How to shine in wine in Italy: Five key takeaways from the Milano Wine Week
						Cyber 5 Preview: eCommerce Impacts the Holiday Shopping Surge
						Cognac Reconsidered
						Unlock the full On-Premise landscape in Spain with NIQ’s Outlet Index
						From Inflation to Intention: How U.S. Consumers Are Redefining Value in 2026
						Deliver on draft: Five On-Premise opportunities
						Setting the Thanksgiving Table: How U.S. Consumers Will Celebrate, Spend, and Save for 2025