
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Consumer Outlook: Guide to 2026

Pre-Christmas trading provides a welcome boost to Bars, as wider market sees more modest growth

Countdown to the holidays: Festive trends predict a happy new year for the US On Premise

Redefining the Restaurant

Celebratory consumers in focus for South Africa’s Black Friday

Unlocking the Travel On-Premise

On-Premise Channel Strategy Report 2025

Raising the Bar: How Polish consumers are navigating channels, categories and celebrations on-premise

France On Premise Consumer Pulse Report: August 2025

How Canadian consumers are shaping the On-Premise experience in 2025
