Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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France On Premise Consumer Pulse Report: December 2025
Italy On Premise Consumer Pulse Report: December 2025
Drinks sales cool in cautious start to 2026
Technology, Consumers and Hospitality: What 2025 insights reveal about the year ahead
GCC Tourism Reimagined: Travel That’s Curated, Connected, and Conscious
Hospitality Market Monitor | January 2026
Premium Soft Drinks in 2026: How moderation, premiumisation and discovery are redefining growth
Map of the Month: NIQ Purchasing Power, Germany 2026
Spirits rise in happy Christmas and NYE for drinks sales
From Value to Vibe: How moderation, preference, and new drinkers are reshaping US Beverage Alcohol