Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Map of the Month: Baby Boomers and Generation Z, Europe 2024
No, low or less alcohol drives new expectations for On Premise experiences
Webinar: Health, Wellness, Moderation and the Evolving Role of Alcohol
Emerging Brands: Are You Asking the Right Questions About Your Buyers?
Indonesia Mega Sales: 5 Key Consumer Insights to Win the E-Commerce Peak
White sparkles as wine holds BevAl share in the US On-Premise
Multicultural Momentum: How Hispanic Consumers Are Redefining Retail Growth
Korea On Premise Consumer Pulse Report: August 2025
Germany On Premise Consumer Pulse Report: July 2025
State of Beauty 2025