
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Online platforms are gaining traction for premium products globally

Fresh trends: Tracking the four trends driving growth across the fresh section

Webinar: Changing consumer prosperity

From fail fast to win safe

All mixed up: a look at cocktail preferences across the on-premise landscape

Authenticity is the key ingredient for brands with personality

How U.S. millennials are shaping online FMCG shopping trends

The evolution of super bowl consumption

E-Commerce and convenience: A look at how New Zealand’s FMCG market is changing

Don’t Stand so Close to Me: Exactly How Personal Should Personalized Retail Be
