Archives: Insights
Data Technology
Explore our extensive insights on Data Technology, where we delve into the latest advancements and applications in data science and analytics. Data technology is at the forefront of innovation, enabling businesses to harness the power of big data to drive decision-making and improve operational efficiency. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how data technology is transforming industries and driving innovation. Learn about the latest tools and techniques in data analytics, machine learning, and artificial intelligence. Discover how data technology is being used to enhance customer experiences, optimize supply chains, and improve product development.
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GfK releases updated digital map set for Asia
Map of the Month: Multiple-person households with children, Germany 2020
Syndicated Studies & Research: How COVID-19 is shaping the future of personal care
Syndicated Studies & Research: Resetting travel decisions
Map of the Month: GfK Purchasing Power, Germany 2021
Store shifting: Unlocking insight with data science and store-level analysis
How to develop pricing and promotional strategies that win
Shoppers’ reprioritized sense of self care leads to a rise in DIY pet grooming
The Social Dilemma through the eyes of the consumer
Predicting the online shopper shifts driving e-commerce momentum