Archives: Insights
Data Technology
Explore our extensive insights on Data Technology, where we delve into the latest advancements and applications in data science and analytics. Data technology is at the forefront of innovation, enabling businesses to harness the power of big data to drive decision-making and improve operational efficiency. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how data technology is transforming industries and driving innovation. Learn about the latest tools and techniques in data analytics, machine learning, and artificial intelligence. Discover how data technology is being used to enhance customer experiences, optimize supply chains, and improve product development.
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The Power of Category-Level Churn Analysis
Map of the Month: FMCG share of brick-and-mortar retail turnover, Europe 2019
5 ways to get your channel strategy ready for The New Normal
The new GfK website and what it means for our brand
10 things we know about advertising and branding in this recession
Map of the Month: GfK Purchasing Power, Switzerland 2020
How retailers can adapt to changing consumer behavior
How city planners can influence urban mobility post-lockdown
Localizing your global e-commerce strategy
How Do I Know It’s Working? Measuring Retail Personalization