Archives: Insights
Data Technology
Explore our extensive insights on Data Technology, where we delve into the latest advancements and applications in data science and analytics. Data technology is at the forefront of innovation, enabling businesses to harness the power of big data to drive decision-making and improve operational efficiency. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how data technology is transforming industries and driving innovation. Learn about the latest tools and techniques in data analytics, machine learning, and artificial intelligence. Discover how data technology is being used to enhance customer experiences, optimize supply chains, and improve product development.
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Map of the Month: GfK Purchasing Power density, Europe 2018
Gaming as an ecosystem: in search of superior (gaming) experiences
Was 2018 the year of the influential sustainable consumer?
Beyond the bird: Turkey tumbled as Thanksgiving traditions expand
Beyond Point of Sale Data: The importance of understanding early usage in the consumer journey
Map of the Month: GfK Purchasing Power, Europe 2018
Go Beyond Point of Sale Data: Understand the Moment of Purchase
Global consumers seek companies that care about environmental issues
Beyond Point of Sale Data: Search and evaluation in the consumer journey
Consumer confidence – does it impact pricing of products?