Analysis
Data Technology
Explore our extensive insights on Data Technology, where we delve into the latest advancements and applications in data science and analytics. Data technology is at the forefront of innovation, enabling businesses to harness the power of big data to drive decision-making and improve operational efficiency. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how data technology is transforming industries and driving innovation. Learn about the latest tools and techniques in data analytics, machine learning, and artificial intelligence. Discover how data technology is being used to enhance customer experiences, optimize supply chains, and improve product development.
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Commentary
Beyond Point of Sale Data: The importance of understanding early usage in the consumer journey
Report
Map of the Month: GfK Purchasing Power, Europe 2018
Commentary
Go Beyond Point of Sale Data: Understand the Moment of Purchase
Analysis
Global consumers seek companies that care about environmental issues
Commentary
Beyond Point of Sale Data: Search and evaluation in the consumer journey
Commentary
Consumer confidence – does it impact pricing of products?
Commentary
Beyond Point of Sale Data: Which consumer needs trigger the start of the purchase cycle?
Report
Map of the Month: Purchasing power for new automobiles, Germany 2018
Report
Sustainability sells: Linking sustainability claims to sales
Report
What’s sustainability got to do with it?
Commentary