How U.S. shoppers are reacting to rising pet care costs

Manufacturing

Pet care is one of the fastest-growing CPG departments across the store but it’s starting to show the effects of higher prices.
Download our latest insights, originally presented at SuperZoo 2022, to see how U.S. pet owners are shopping for their pets both off- and online as prices continue to rise.

Shopper behaviors shift subtly as pet care costs climb

The pet care industry has changed dramatically over the last two years and continues to evolve in 2022. Consumers are shifting their purchases to online spaces or subscriptions, and there are various pressures impacting retailers and suppliers.

Pet industry players, regardless of their size and the products they make or sell, are all experiencing supply chain issues and intense pricing pressures.

However, despite these challenges, pet care is still one of the fastest growing departments both in-store and online, driven by strong growth across most categories. In this download, pet retailers and manufacturers will learn:

How pet shoppers are reacting to rising prices
Whether pet shoppers are brand loyal
If non-essential pet products are important for pet owners dealing with the impacts of inflation