Is your data stack truly connected?

CPG data and analytics play a crucial role in shaping success; but all too often, data stacks are disconnected or isolated across CPG organizations.

NIQ’s latest interactive journey illustrates one product’s evolution, and how interconnected, quality, data and analytics inform CPG success at every stage of development — from innovation to activation.

In the dynamic world of consumer packaged goods, CPG data and analytics play a crucial role in shaping success; but all too often, data stacks are disconnected or isolated across CPG organizations.

Follow the interactive journey through one product’s evolution illustrates how interconnected, quality, data and analytics inform CPG success at every stage of development — from innovation to activation.