See how a truly connected data stack drives better results from start to finish

CPG data and analytics play a crucial role in your success; but all too often, data stacks are disconnected or isolated across CPG organizations—A Forrester report commissioned by NIQ found that 95% of leaders are using 6 or more sources for omnichannel measurement in their organization (and that didn’t still isn’t inclusive of the entire journey). 

NIQ’s latest interactive journey illustrates one product’s evolution, and how interconnected, quality, data and analytics inform CPG success at every stage of its development — from innovation to activation.