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Unmatched coverage across the United States
NIQ is continually investing in our beverage alcohol channels so you can unlock the most in-depth insights across all counties and store locations. With expanded coverage in areas critical to the beverage alcohol space, brands can capture the Full View™ into performance – including both large and independent chains.
Discover new opportunities in the alcohol space
Better understand competitive threats, tap into key markets, and stand out in every top category with the most expansive beverage alcohol coverage available in the industry.
Increase in coverage
Beer
2.8x
Wine
1.8x
Spirits
2.2x
Our expanded reach now features more granular geographic coverage into 8 unique – yet crucial – state lines:
- California
- Colorado
- Florida
- Maryland
- Massachusetts
- New Jersey
- New York
- Texas
How does our expanded coverage impact your business’s success?
- Enhanced market granularity
Stand out from the competition
With new points of coverage, gain visibility into market-critical insights to better innovate. Break into white space opportunities, untapped markets, and new product lines before competitors do.
Don’t just keep up with trends – set them.
- Historical and Expanded Coverage
Get a true picture of the market
With up to 3+ years of historical data available, see how consumer spending behaviors have evolved over time to make better-informed decisions about what to do next.
The NIQ team has been aggressively adding new cooperators, expanding overall coverage beyond anything else available in the market.
- Strategic Boost
Stay focused on your strategies
Develop the most relevant strategies for each of your regions with precision and accuracy. Stand out from the noise and ensure your approach consider the unique demands of each consumer – across categories and borders.
