What Motivates a First-Time Purchase?
Consumers don’t always buy based on brand loyalty. In fact, many are motivated by discovery, savings, or curiosity. Survey results show that coupons, shelf visibility, and the desire to try something new are among the top drivers of initial purchase.
Understanding these motivators helps brands position their products more effectively—whether through pricing strategy, packaging, or in-store placement. The Emerging Brand Expanded Omnishopper Essentials allows you to explore these triggers directly with verified buyers, not just general respondents. .
Satisfaction Ins’t Always Enough
Enjoyment and satisfaction don’t always translate into repeat purchases. While many consumers report liking a product’s taste or convenience, value perception often becomes the deciding factor. If the price doesn’t match the perceived benefit, even satisfied buyers may walk away.
This disconnect is critical for emerging brands to address. Survey data reveals how consumers evaluate value, taste, and satisfaction, and how those perceptions influence future purchase intent.
Barriers That Hold You Back
Pricing concerns, unmet expectations, and lack of standout flavor are among the top reasons consumers choose not to repurchase. Some buyers will cite some products as “not special,” “too expensive,” or simply “not what I expected.”
These insights help brands identify and address the friction points that limit growth. Whether it’s refining flavor profiles, adjusting pack sizes, or rethinking pricing strategy, understanding these barriers is key to unlocking repeat behavior.
From Insight to Action
The Emerging Brand Expanded Omnishopper Essentials isn’t just about collecting feedback, it’s about translating consumer sentiment into strategy. By linking attitudes to actual purchase behavior, brands can:
- Profile key buyer groups
- Understand needs and motivations
- Identify drivers and barriers to growth
- Compare performance against competitors
- Make informed decisions to improve repeat and share
It’s a low-cost, high-impact way to get closer to your buyers—and design strategies that meet them where they are.
Get closer to the why behind the buy with the Emerging Brands Expanded Omnishopper Essentials
The Emerging Brands Expanded Omnishopper Essentials helps you uncover what really drives consumer behavior, so you can make smarter & faster decisions.
- Understand what motivates trial & what prevents repeat
- Explore how buys perceive your products taste, value, and satisfaction
- Identify hidden barriers like unmet expectations or pricing concerns
- Compare your brand to competitors through the lens of real buyers.
Whether you’re refining your product, launching a new SKU, or looking to grow share, this survey gives you the clarity to act with confidence.
