The Real Drivers of Growth
NIQ data reveals a clear truth: distribution is the #1 driver of sales. But it’s not just about getting on shelf—it’s about proving you belong there. Incrementality is the metric that matters most. Retailers want evidence that your product grows the category, attracts new shoppers, or protects niche segments. If you can show that, you’re far more likely to win—and keep—space.
Promotions are another area where precision pays off. Over-discounting or running ineffective events can drain margin fast. Smarter execution means knowing which promotions drive trial, which ones deliver ROI, and how to balance depth with frequency.
Where Your Budget Works Hardest
Emerging brands typically invest across three key areas:
- COGS (50-65%)
- Marketing & Advertising (6-12%)
- Sales & Trade Spend (10-20%)
These are the levers that drive growth, and the ones that analytics can help optimize. Whether it’s refining your assortment strategy, improving promotional ROI, or building retailer-ready stories, data can help you make more confident, cost-effective decisions.
Turning Insights Into Impact
Brands using NIQ’s analytics have unlocked real results:
- 7.4% category growth through smarter assortment swaps
- $750K in incremental sales and $450k in trade spend savings by refining promo strategy
- Up to 20% uplift in units sold through optimized marketing mix modeling
These aren’t just wins, they’re proof that smarter execution drives measurable impact.
Compete Smarter with the Emerging Brands Analytics Essentials
Our Emerging Brands Analytics Essentials bundle brings together tools that help you:
- Prove your value to retailers
- Optimize pricing and trade spend
- Make smarter assortment decisions
Whether you’re landing a new SKU or renegotiating shelf space, these tools help you compete smarter.
