Double Days hold the power to make or break a brand

Omnichannel/E-commerce

CPG Retail

Did you know that e-commerce is now the second biggest retail channel in Asia? This channel’s importance is likely to grow even further as online adoption rates continue to increase across markets and generations. More and more consumers will continue to invest in online shopping as they search for best price deals to cope with current inflationary pressures and the rising costs of goods.

This tendency has translated into the success of major online shopping events like Double 11, Black Friday, and Cyber Monday. Across Asia, Double Days are quickly catching up as a key online promotional program. NielsenIQ E-commerce Accelerator has identified an unusual consumer behavior around these Double Days events, where at least 40% of sales occur during this one day, every month. The data also reveals a spike in sales of certain categories ranging from 575% up to 6,410% during Double 11 compared to the past three weeks prior to the event in 2021.

Check out the infographic below that shows what categories are in demand for Southeast Asian consumers during the Double Days event and how your brand can leverage this opportunity to boost your online sales.

Download this free version today and get in touch with our e-commerce team to set up a consultation.