“Private Label is giving shoppers a solid deal. If you’re a Name Brand, you’ve got to earn that higher price with more than just a logo: bring real innovation, sharper messaging, and show up in places cream cheese hasn’t been before. It’s not just about defending shelf space anymore—it’s about reimagining where cream cheese fits into people’s lives. And when you find a new moment or occasion, make it viral. Social can move categories, but only if you show up with something fresh, attention grabbing, and real.”
Chris Costagli-
Vice President, Thought Leadership, F&B Insights Lead
NIQ
