“Cottage cheese is back—but if brands don’t move fast, they’ll be stuck in a fridge full of yesterday’s trends. It has the protein and portability to win, but now it needs a cultural remix. Gen Z isn’t buying nostalgia—they’re buying snacks that move with them, fuel them, and reflect them. The next wave of growth won’t come from the dairy aisle—it’ll come from bold, snackable, social-media-worthy innovation.”
Chris Costagli – Vice President, Thought Leadership, F&B Insights Lead, NielsenIQ
