“ Gen Z is quietly reshaping the Pet Care landscape. They’ve devoted pet parents who prioritize quality, trust, and time-saving solutions – values that extend to caring for both children and aging parents as well as their pets. While they may appear like the average pet parent, Gen X shops more frequently and spends more per trip. Their growing preference for mid-size and emerging brands signals shifts that could redefine category leaders. Brands and retailers that anticipate their needs today will be the ones leading the next decade.”
Andrea Binder
Vice President, Pet Industry Insights
NIQ
