” Winning in premium FMCG starts
Chris Costagli
with authenticity, functionality, and
uncompromising quality. Consumers
look for health-forward benefits and
local authenticity, and they need a
clear reason to pay more. Protect
quality at every step and
communicate value with clarity and
credibility—trust and transparency
create the premium experience
shoppers feel good about.”
Vice President, Thought Leadership, F&B Insights Lead
NIQ
