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The title keeps the Amazon + perishables + grocery-shopping themes explicit for searchability, while the hook reflects the Perspective’s findings that fresh categories are growing quickly and changing how shoppers use Amazon.
See how Amazon’s perishables growth is changing shopper engagement, food share and competitive dynamics across grocery categories.
Understand where Amazon’s expanding grocery role may require closer category monitoring, investment or a stronger competitive response.
How Amazon’s Perishables Expansion Is Reshaping Grocery Shopping
Why it matters
Amazon’s growing role in perishables is changing how CPG brands compete for shoppers, category growth and share across Amazon.
Identify where growth is accelerating
Fresh categories including seafood, dairy, meat, produce, bakery and frozen foods are growing considerably faster than traditional grocery and nonfood categories on Amazon.
Evaluate the role of price in driving adoption
Growth across several fresh categories has coincided with substantial price reductions, making price competitiveness an important consideration for brands and retailers.
Understand the value of perishables shoppers
Perishables buyers spend more than $1,300 annually above the average Amazon shopper and shop Amazon nearly 30 additional times per year.
CPG leaders who understand these shifts early gain a competitive edge.
Discuss what this means for your business
Insights From NIQ Thought Leaders
Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.
“One year after bringing perishables into Amazon’s core shopping experience, the company’s grocery investments are beginning to reshape shopper behavior. Greater participation in fresh food categories is driving more frequent engagement with the platform and helping Amazon secure a larger role in everyday household spending.”
-Jack O’Leary
Director, eCom Thought Leadership, NielsenIQ
Why meet with NIQ?
In a short session with our team, we’ll take a closer look at your category and business priorities and help you identify the most relevant insights, tools, or next steps for your needs. Whether you’re exploring the findings from this Perspective or evaluating broader growth opportunities, our experts will point you toward the right path forward.
