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This framing captures the core finding that Hispanic shoppers spend 10% more on household cleaners and 5% more on paper products than the total population, despite widespread reports of higher household costs.
Discover how Hispanic shoppers are adapting household care purchases while continuing to deliver above-average value for brands.
Understand the behaviors shaping value, pack-size choices and loyalty to strengthen your household care strategy.
How Hispanic Shoppers Are Managing Rising Household Care Costs
Why it matters
Hispanic households remain a valuable growth audience for household care brands as rising costs reshape how shoppers define value
Capture a high-value shopper opportunity
Hispanic shoppers spend 10% more on household cleaners and 5% more on paper products than the total population
Deliver value beyond lower prices
Shoppers are more likely to seek deals than reduce purchase frequency, creating opportunities to reinforce savings, performance and product value.
Adapt to changing purchase behaviors
Hispanic shoppers are using less per occasion, relying on fewer products and seeking larger pack sizes to manage household care spending
CPG leaders who understand these shifts early gain a competitive edge.
Discuss what this means for your business
Insights From NIQ Thought Leaders
Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.
“Shoppers are redefining value, not abandoning household care. Hispanic households are a powerful example, adopting more cost-saving behaviors than most consumers while continuing to outspend the average household. The lesson for brands is clear: helping shoppers maximize value can be just as important as helping them minimize cost.”
–Darren Seifer
VP, Thought Leadership Home, Family, & Baby, NielsenIQ
Why meet with NIQ?
In a short session with our team, we’ll take a closer look at your category and business priorities and help you identify the most relevant insights, tools, or next steps for your needs. Whether you’re exploring the findings from this Perspective or evaluating broader growth opportunities, our experts will point you toward the right path forward.
