“Valentine’s Day spending is shifting from splurges to smart, affordable choices. As dining-out dollars and away-from-home experiences shift home, the real opportunity isn’t in luxury—it’s in practicality. Brands that help shoppers create meaningful, at home celebrations with thoughtful options and cleaner ingredients they trust will win hearts and baskets. After all, it’s not how much you spend—it’s the thought that counts.”
Chris Costagli
Vice President, Thought Leadership, F&B Insights Lead
NIQ
