If you want to break through to new retailers, you need to have access to account-level data. Here’s why:

Having a broad view of the market—beyond just your product—is important. Account-level data lets you compare how your product is performing across different retailers. This is crucial because it allows you to identify gaps in the market where your product could sell, and many retailers expect you to know this information.

In today’s competitive consumer packaged goods (CPG) market, you need account-level data to succeed. Our video breaks down how to use this data to your advantage to build a more robust story about your products.