Have you heard? NIQ and GfK are now one website. Learn more

Multimedia

Constellations Brands and BeenThereDoneThat talk direct-to-consumer strategies

Multimedia

Constellations Brands and BeenThereDoneThat talk direct-to-consumer strategies



EPISODE 54

Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers. In this episode, we hear from Constellations Brands and BeenThereDoneThat about how US shoppers feel about DTC products and services.