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New norms and expectations for the 2021 back-to-school shopping season

[x] mins read
Multimedia

New norms and expectations for the 2021 back-to-school shopping season

[x] mins read
Retail
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CPG Retail Assortment & Merchandising Brick and Mortar Consumer Behavior Insights COVID-19 E-commerce Omnichannel Strategy Omnishopper

The 2021 U.S. back-to-school season is being defined by varying school opening dates, differences in mask mandates, a spectrum of approaches to in-person and at-home learning, and new expectations for a modern omnichannel shopping experience.

In this recent LinkedIn Live discussion, Genevieve Aronson and Lauren Fernandes from NielsenIQ’s Thought Leadership team, and Dennis Roche, Co-founder of Burbio, break down the factors that are impacting the back-to-school season and the ripple effects impacting consumer behavior.

Key highlights from this discussion include:  

  • How the U.S. back-to-school season is playing out across different districts.
  • How mask mandates and virtual academy offerings can impact shopping behavior.
  • The new expectations on the modern omnichannel shopping experience.
  • What the back-to-school season means for manufacturers and retailers.
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