Bringing health and flavor together

NielsenIQ’s Founders Series shares stories from entrepreneurs who launched successful CPG brands and the lessons we can learn from their journeys. In this video, NielsenIQ’s Andrew Criezis talks with Serenity Kids co-founders Joe and Serenity Carr about the journey they took to achieve baby food success.

Joe and Serenity both grew up with food-related health issues. From inflammation to digestive issues, finding the right diet was very important to them. So, when the pair first started planning to have a child, their food concerns were top of mind. And looking at the existing market, all they could find were foods full of sugar and grain. So, what could they do?

That’s easy, they created their own! With a focus on low-sugar, nutrient dense ingredients, they crafted a healthy baby food alternative. After hand-filling pouches in their kitchen and sharing with their friends’ babies who couldn’t get enough, they knew they were on to something.

Learn how this small, natural baby food brand expanded into a wide range of markets and national retailers using the power of data points like sales velocity.