Taiwan is among the nine markets in the Asia Pacific region showing robust FMCG sales performance. Taiwan is in what NielsenIQ classifies as a “rebound” stage, with 7.3% growth in 2021 compared to pre-pandemic 2019, and 2.1% growth compared to 2020.
To better understand the impact of COVID-19 on Taiwanese consumers and the local FMCG landscape, watch our latest webinar, “Bid adieu to the old realities, step competitively into the post-pandemic FMCG market”.
In this on-demand session, NielsenIQ experts use regional and Taiwan retail data to take a closer look at consumer behavior trends that surfaced during the pandemic to see which trends will persist moving forward in Taiwan.
The webinar extensively discusses three key factors that will help FMCG companies win in Taiwan’s new retail landscape:
- Health and wellness
- Reducing the impact of inflationary pressures