Innovation and agility drive canned kombucha success

NielsenIQ’s Founders Series shares stories from entrepreneurs who launched successful CPG brands and the lessons we can learn from their journeys. In this video, NielsenIQ’s Andrew Criezis talks with Tribucha co-founder Adrian Larrea about the many trials and tribulations the healthy (and delicious) brand overcame and what they learned on their way to success.

What started as a single flavor of kombucha brewed in one of the co-founders’ homes has grown into a hugely popular brand with distribution across the East Coast. From facing difficulties scaling an emerging beverage brand to enacting a new bottling system in mere weeks to overcoming a sudden shift in consumer demand due to the pandemic, Adrian and Tribucha have come through the toughest of challenges more successful than ever.

How is that possible?

Learn how this unique brand was able to gain shelf space through innovation, react quickly to COVID-related issues, and grow in uncertain times by using data and agile decision-making.