In this episode, we discuss:
- E-commerce fragmentation in different regions
- Categories highlights in LatAm and APAC
- Differences in E-commerce landscape by regions
- FMCG growth importance online
- Key takeaways for companies on how to sustain and grow online sales
Watch or listen to this episode of the NIQ series “Let’s talk E-commerce!” and look out for new releases in the coming weeks.
Want to suggest an E-commerce-related topic to cover during the next episode? Fill out the form below and let us know!
Managing Director, E-commerce, APAC, NIQ
Vaughan leads his team in helping companies understand the consumers’ full shopping journey across both the offline and online environments. He is deeply devoted to making businesses better by understanding what their customers want and desire, not only today but more importantly into the future. He is passionate about understanding both current and future market trends and how this impacts consumer behavior.
LATAM E-commerce Head, NIQ
Marcelo is Head of E-commerce for Latin America at NIQ Ebit, with 12 years of experience in market research, in different countries such as Panama, Peru, and China. Marcelo Osanai graduated in Social Sciences and holds a specialization in Finance from Unicamp. In addition to his professional career, he also dedicates himself to volunteer work in organizations such as YWAN and All Hands Volunteer, which deal with the needs of communities affected by disasters.
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