Multimedia

Sipping into the Future: 4 Alcohol Trends for 2024

Multimedia

Sipping into the Future: 4 Alcohol Trends for 2024


With huge alcohol consumer shifts on everyone’s mind we’re tracking these top 4 trends as we head into 2024. Watch our on-demand webinar to hear from NIQ and CGA alcohol industry experts as they discuss current and future BevAl trends.


Watch this webinar to learn about:

  • Impacts of generational differences on consumption behaviors
  • Consumer shifts based on lifestyle changes
  • Where premiumization stands in the on- and off-premise
  • How flavor-forward products are shaking out in the consumer repertoire