By amplifying marginalized voices and collaborating with local artists, Iwi Nails celebrates individuality and fosters a sense of belonging within communities worldwide.

Iwi Nails, founded by Līhau Willing, a Hawaiian native, is a trailblazing beauty brand that embraces the power of storytelling to uplift communities. Born out of a desire to see her culture and identity reflected in the beauty industry, Līhau set out on a mission to create ʻāina-inspired nail designs that spoke to her soul. This vision quickly resonated with others seeking authentic representation, propelling Iwi Nails to success. Their DIY Gel Nail Products and gel press-ons provide accessible alternatives to expensive salon visits, ensuring that beauty is attainable for all. By collaborating with local artists, Iwi Nails not only showcases diverse perspectives but also donates a portion of proceeds to charities chosen by the artists, positively impacting communities.

As Iwi Nails grows, their commitment to celebrating individuality, beauty, and belonging remains unwavering. With a focus on expanding their reach globally and entering larger footprint stores, the brand continues to amplify marginalized voices and empower people to express themselves authentically. Līhau’s journey from a passion project to a thriving business inspires entrepreneurs to take risks, seek help, and embrace their unique vision. In the ever-changing landscape of the beauty industry, Iwi Nails stands as a shining example of how storytelling and community collaboration can create a lasting and meaningful impact.