Video: How Machu Picchu married a social mission with great taste

Manufacturing

In the latest installment of NielsenIQ’s Founders series, learn how Machu Picchu launched a delicious energy drink brand that’s growing at a rapid pace while keeping supporting social causes as the core of the brand.

A drink made for those who want Feel Good and Do Good

NielsenIQ’s Founders Series shares stories from entrepreneurs who launched successful CPG brands and the lessons we can learn from their journeys. In this video, NielsenIQ’s Andrew Criezis talks with Machu Picchu CEO, Daniel Scharff, about how the brand came to be and what truly matters when turning your support for social concerns into a brand.

Machu Picchu was built on the tagline ” Energy to Feel Good. A mission to Do Good.” And this is evident in the way they’ve built the brand while supporting numerous social causes. But, they’re only able to continue these important efforts because they’ve been creating an amazing product.

We know we’re excited about the launch of their new organic zero sugar yerba mate!

Learn how this unique brand was able to scale up while connecting with consumers and building a brand around a core mission to support social efforts.