Changing the entire food system

NielsenIQ’s  Founders Series  shares stories from entrepreneurs who launched successful CPG brands and the lessons we can learn from their journeys. In this video, NielsenIQ’s Kristina Marreck talks with the co-founder of the German brand, Nicolas Hartman, about the inspiration behind the company and how they overcame the different hurdles to be where they are today. 

Nicolas’ dream was far from owning and running his own business; rather, he had his sights set on becoming a basketball star. An unfortunate accident took away that dream, but it made him think about his health. It also made him think about what he and his now co-founders can do to help others better their health. 

There was an easy-to-target niche market of people who already ate healthy foods but that didn’t fit their vision. The co-founders wanted to make a difference. They followed their conviction that the current food system needs to be fundamentally changed.  

Learn how this one-of-a-kind dairy alternative brand came to life, starting with a vision, then following data to improve and expand in Germany.