Redesigning self-care and empowering families through clean beauty and social impact.
Experience the journey of a beauty trailblazer in the next episode of NIQ’s Founder Series. Join NIQ’s Tara James Taylor, the host, as she dives into the captivating story of Heather Roberts, the founder of Mom Bomb.
In this episode, Heather shares her inspiring journey of resilience and innovation in the beauty industry. Discover how Heather’s personal struggle with illness led her to create Mom Bomb, a brand that offers exceptional bath products and uplifts and supports families in need. With transparency and authenticity at its core, Mom Bomb’s clean and non-toxic formulations provide a holistic approach to self-care. Witness the challenges and triumphs of building a beauty brand, from securing retail partnerships with major stores like Kroger and Rite Aid to leveraging invaluable insights from Nielsen IQ data. Heather’s story is a testament to the power of following your instincts and evolving your business to meet the ever-changing needs of consumers. Get inspired by this remarkable founder and her mission to make a meaningful impact in the beauty industry. Don’t miss this NIQ’s Founder Series episode, where passion meets purpose.
Mom Bomb’s Continued Success:
“The NIQ data/Trailblazer program was invaluable in helping us to find a strong enough market to acquire distribution in major national retailers such as Whole Foods. Because of the access we had to so much data, I was able to find holes in the market and create actuarial charts combined with demographic data to determine the largest immediate opportunities that would also stand the test of time. From there we reverse engineered to create products (even winning us an issued Patent) that are piquing in demand now with a strong trajectory for decades and generations to come. Whole Foods, who is known to be the leader of consumer trends and is very often ahead of them, picked up on what we were doing right away and has brought us national in addition to commitments to add skus each season. I would encourage anyone who wants to grow revenue to embrace the data available through NIQ and especially Byzzer to find the plentiful opportunities that surround us.” – Heather Roberts, Chief Volunteer, Mom Bomb
Learn more from successful entrepreneurs
Want more stories from thriving CPG entrepreneurs? Watch the full Founders series.