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Multimedia

Today’s Cannabis Consumers: Understanding their needs, concerns, and purchases

Multimedia

Today’s Cannabis Consumers: Understanding their needs, concerns, and purchases



EPISODE 06

As cannabis increasingly enters the mainstream, many are embracing the possibilities — while others continue to push back. In this episode, we explore the marijuana consumer — recreational, medical, and everything in between. Who are they? Why do they consume cannabis? What types of entertainment do they choose, and what products are they purchasing while consuming? We also look at the profiles of those who are opting out of the cannabis phenomenon.