Pricing Under Pressure
The State of FMCG Across NIQ’s own tracking of markets, categories, and shoppers, one pattern keeps repeating in…
Uncover our detailed insights on Pricing & Promotion, where we explore the latest strategies, trends, and best practices in optimizing pricing and promotional activities. Effective pricing and promotion strategies are essential for driving sales and enhancing profitability. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how to effectively drive sales and enhance profitability. Learn about the latest tools and techniques for dynamic pricing, promotional planning, and discount management. Discover how data analytics can help you understand consumer price sensitivity and optimize your pricing strategies. Stay informed about the impact of economic conditions and competitive pressures on pricing and promotion.
For more information on how our solutions can support your pricing and promotion strategies, visit our Pricing & Promotion Solutions page.
The State of FMCG Across NIQ’s own tracking of markets, categories, and shoppers, one pattern keeps repeating in…
A welcome from NIQ and World Data Lab Ramon Melgarejo and Wolfgang Fengler There’s a new consumer reality…
Dall’incertezza al vantaggio competitivo: come crescere in un contesto di disruption permanente attraverso il RGM Inflazione, pressione competitiva,…
Our Pricing & Promotion Expert Speakers Carlotta Crespi Global RGM Commercial Strategy Steve Zurek VP of Thought Leadership, Category…
Continuous disruption is now the context, not the exception. Growth hasn’t disappeared; it has shifted, as consumers prioritise…
Summary: India’s FMCG market is operating in a period of heightened volatility. Inflationary pressures, evolving consumer price sensitivity,…
Space planning teams are under pressure to move faster, collaborate better, and make decisions with greater confidence. At…
Únete a nosotros para una demostración del ciclo completo de vida de los planogramas con Planogram Life Cycle: la vía hacia una gestión de espacio más inteligente y eficiente. …
Key Takeaways from the Q3 (FY 2026) Report Omnichannel Landscape The omnichannel environment continues to tighten as Amazon…
Book a Strategy Call NIQ’s latest Perspective discusses why super-premium chocolate grows dollars and units by recruiting new buyers, not…
Promotions are everywhere, but their power is fading. Across Western Europe, FMCG markets are experiencing rising promotional pressure…
Join us for the first episode of the second season of the Strategic Analytics & Insights Client Academy…