GfK has released a portfolio of financial segments from its industry-leading Financial Research Survey (FRS). The segments are directly available to advertisers through Eyeota on its platform partners. This is the first time GfK has shared its long-running market measurement study in this way, making it available for programmatic data activation and digital advertising.
The segments include:
- Financial Product Ownership (different types of credit card, current account, insurance, mortgage, loan, pension ownership)
- Financial Status (value of personal assets, liability, savings, loans)
- Financial Behavior (switchers, loyals, borrowers, online access, branch access)
