Table of contents
Section 1: E-Shopper profile & behavior
New e-shopper profile; Length of time shopping online; Preferred notification method; Devices used for online shopping; Preferred online payment methods; Day and time of purchase
Section 2: E-commerce landscape
Categories and subcategories purchased via purchase channel -online vs. offline, apps vs. websites; E-commerce attitudes and behavior; Triggers for shopping online and social commerce; Triggers for switching e-tailers
Section 3: Category deep dive
Category mission; Category online shopping triggers; Preferred promotions; Steps taken before purchase; Future frequency of shopping category/subcategory online and offline
Section 4: E-tailer brand equity and performance
Relationship tiers; E-tailer brand equity and drivers; E-tailer purchase channel and future intention
- Packaged grocer food
- Alcohol beverages
- Non alcoholic beverages
- Household cleaning products
- Beauty products
- Hair and body care
- Oral care
- Paper products
- Baby care products
- Food delivery service
- Consumer electronics
- IT and mobile devices
- Fashion
- China
- Colombia
- Germany
- Greece
- India
- Italy
- Japan
- Mexico
- Netherlands
- Pakistan
- Romania
- South Korea
- Turkey
- UK
Adults 18-60 years who has purchased any product online in the past 3 months
Online self-completion
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