Syndicated Studies & Research: Global E-commerce Study

Brand Strategy , Industry Trends , Omnichannel/E-commerce

NielsenIQ’s global study provides online retailers and manufacturers with a 360-degree view of e-shoppers.

With this perspective, businesses can develop strategies to increase loyalty and spending. It also helps online retailers to evaluate their brand performance and understand their strengths and weaknesses.

Section 1: E-Shopper profile & behavior

New e-shopper profile; Length of time shopping online; Preferred notification method; Devices used for online shopping; Preferred online payment methods; Day and time of purchase

Section 2: E-commerce landscape

Categories and subcategories purchased via purchase channel -online vs. offline, apps vs. websites; E-commerce attitudes and behavior; Triggers for shopping online and social commerce; Triggers for switching e-tailers

Section 3: Category deep dive

Category mission; Category online shopping triggers; Preferred promotions; Steps taken before purchase; Future frequency of shopping category/subcategory online and offline

Section 4: E-tailer brand equity and performance

Relationship tiers; E-tailer brand equity and drivers; E-tailer purchase channel and future intention

Related