While COVID-19 heavily impacted the social and economic landscape in Poland, it didn’t really affect the role innovations play in driving growth for the FMCG manufacturers.

One of the less obvious outcomes of the pandemic year has been the resumption of interest in new product development. Changing consumers’ habits and their evolving needs caused a void in the portfolio of many manufacturers, and innovations are the best way to fill it in.

Building on the NielsenIQ BASES knowledge, the Breakthrough Innovation in Poland Report analyzes the importance of new products in the pandemic year, showcases the best innovations launched in 2020 in the polish market, and uncovers the source of their success.

Please note that this is a Polish-language report.