The complications of COVID-19 have resulted in people cooking and consuming more food at home, shaking up the FMCG landscape significantly. Large national brands have experienced broken supply chains, causing distribution gaps during the lockdown period that began in March 2020. In India, this paved the way for private labels to capture consumer attention and market share because they had better supply chain controls through local suppliers and were competitively priced in a time of economic uncertainty.

This report examines which categories are leading the measured growth in private labels as well as the continued opportunities that will exist in India after the pandemic. Informed by NielsenIQ sales data and expert opinions, the report offers perspective on how retailers can retain, sustain, and grow the base for India’s private label products.